ENWebsite & Funnel Audit: Where You Lose Leads
There is traffic, but leads are few or the wrong kind — and nobody can tell who is to blame: the ads, the page, the form or the offer. The website and funnel audit is a walk along your customer’s path from click to payment: page structure, copy, speed, analytics, forms, events for your ad account. I look at it through your customer’s eyes and through the eyes of someone who has been building sales systems since 2008.
The result is a list of the places where you lose leads, ordered from the most expensive down to the small stuff, plus a 30-day plan of fixes.
Leads rarely vanish in one place. They leak bit by bit: on the first screen, in the form, in the email after the enquiry. The audit shows exactly where — and what each leak costs.
Fix at random or fix by the list
- You change buttons and colours because “someone advised it”.
- You raise the ad budget to cover the funnel's leaks.
- The ad account optimises for clicks, not leads, because there are no events.
- Developer, marketer and ads manager all point at each other.
- A month later — the same numbers and a new invoice.
- You have a list of losses, ordered from the most expensive down to the small stuff.
- The first fixes close the biggest leak — before any budget increase.
- Server-side conversions pass the leads through, and the ad account finally learns.
- Every contractor gets their own item from the list — no hunt for the guilty.
- In 30 days you can see what changed, because there's a Point A in numbers.
What you get
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1
Audit document. Every loss found — with an explanation of why it costs leads and a screenshot of the spot.
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2
Priorities. The order of fixes from the most expensive leak to the small stuff — so you don't do everything at once.
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3
30-day plan. What the developer does, what the marketer does, what you do — with a numbers check at the end.
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4
Walkthrough with me. We go through the document together so no item is left at “not sure how”.
Questions before an audit
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No analytics — is an audit possible?
Yes. Missing analytics is the first item on the list, and it's the first one we close — without numbers, none of the other fixes can be verified.
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Do you fix it or just show it?
The audit is a diagnosis and a plan. The fixes are done by your developer following the list — or we build a new page on NEO if that's faster than repairing the old one.
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Audit vs consultation: the difference?
A consultation is an hour of conversation and a plan for your request. An audit means I walk through your funnel myself, document every loss and come back with a breakdown. It goes deeper and needs access.
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What do you need from me?
A link to the site, view access to analytics and ad accounts, and a few answers: who the customer is, what you sell, what the numbers are now.
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How long is the audit?
It depends on the size of the funnel — one page or a site with a dozen scenarios. I give the timeline once I've seen the scope — before payment.
The audit is where fixes begin, not end
After the breakdown you roll out the list yourself or with me: a NEO page in a week, server-side conversions setup, support up to the first systematic sales. You choose the pace — the audit gives the order.
Order an audit
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