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D.N.A. Launch Model Course

The method in the guide is a sequence of steps. The course is those same steps, taken on your own product under a mentor’s supervision. You write out your avatar, build your offer and headlines, set up the funnel — and your homework comes back with corrections until the page starts to sell.

The result is a packaged launch and an Evolve.Place Academy certificate that clients and employers can see. From then on, every next launch repeats the previous one instead of wearing you down.

Go to the course
Курс Моделі D.N.A. — конверт з оффером

Knowing a method and doing it are different things

That's why there's a mentor

Four method steps — on your product, with review

Step by step
Idea
Launch
Step 1. Avatar
We write down who needs you and why they buy from you. Pains and desires — 5–10 statements each, keeping the sharpest.
Who is my customer?
Homework: pain & desire table
Мішень із дротиком у центрі
Step 2. Offer and headlines
We build the offer, headlines and bullets from the customer's own words using the D.N.A. scripts. The mentor returns corrections until the page reads in three seconds.
An offer people finish reading, and headlines built from your audience's pain
Чотири світлові модулі клубу: метод, інструменти, навчання і спільнота
Step 3. Funnel
We build the path from first touch to automatic payment from the end backwards: first the result, then the steps that lead to it.
The path to payment
Homework: funnel diagram
Лупа над воронкою продажів
Step 4. Launch
You build the page, turn on traffic and watch the numbers. Corrections with the mentor — and an Academy certificate at the end.
First launch
The result shows in money
Ракета на стартовому майданчику з панеллю керування
Who the course helps most
Three kinds of people who know their product better than any marketer.
Expert or consultant
You get referred, but only those already around you know you. The course gives a system that brings new clients without daily stories.
Course author or online school
The knowledge is there, yet every launch starts from scratch. Your experience becomes a product with automated sales, homework and a certificate.
Small business owner
Sales rest on word of mouth and on your head. An offer and a funnel make orders predictable — and decisions data-driven.

Questions before the start

Short and to the point. If a question remains — write to me on Telegram, I answer personally.
  • What do I need before starting?

    A product, or at least a clear idea of what you want to sell. Everything else — avatar, offer, page — you build on the course. Academy registration is free.

  • Can I go at my own pace?

    Yes. Lessons are available 24/7 and from your phone. You set the pace, and the mentor reviews homework whenever you send it.

  • My product isn't ready yet. Too early?

    The opposite. The D.N.A. Model is built from the end backwards: first who and why, then what exactly. The course helps you finish packaging the product before you overspend on it.

  • Course vs guide: the difference?

    The guide is a method you apply yourself. The course is the same method on your product, with homework, mentor corrections and a certificate at the end.

No answer here? Write — I'll reply myself
Ask Ihor
Ігор Ніколенко — з клубом: система, яка працює
Ігор Ніколенко — з клубом: система, яка працює

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