Landing Pages

Your site's been three months in the works and still says nothing. Three-second scans, one step per page, block order, no agency needed.

Resetting, the same countdown for all, no consequence, banner blindness. Why timers stopped convincing, and what deadline works instead.

Social proof, scarcity, urgency, authority, reciprocity: what each triggers, how to place it, and how people usually break it.